Kaiser Permanente's 'Be Brave' Celebrates the Greatness Embodied by Special Olympics Athletes Around the World
The Special Olympics Athlete Oath is "Let me win. But if I cannot win, let me be brave in the attempt." What's braver than athletes who have defied stereotypes and incalculable odds to compete, represent their community, and bring glory to a sport they love? This is why Kaiser Permanente has created "Be Brave," an integrated, multi-platform media campaign that celebrates the inspiring will and determination of Special Olympics athletes around the world.
"Be Brave" features seven Special Olympics Southern California athletes who participate in their local Special Olympics games and competitions, as well as one who will compete on the world stage this summer along with 7,000 athletes from 177 countries. These athletes embody both the bravery of all athletes and also the greatness that every individual can achieve by pushing through life's challenges.
To find out more about the campaign and view the images, visit KP Share.